Question 1

Verifying your email address

Accepted Answer

Unfortunately, you can't use a generic email address since we'll be attempting to send your outbound emails on behalf of your domain. Since you don't own gmail.com, yahoo.com, or any similar service, these emails will not be able to be verified.

Please enter an email address that contains the domain of your store, for example, hello@mystore.com

From your dashboard, navigate to My Profile > Settings > Email.

Add your "from" address which should be a custom email and not a generic address. For example, hello@mystore.com

Then add the "reply to" email address - it can be the same as the "from" address or a different one if needed.

Continue to the Email Verification tab to complete the process.

You will receive an email from Postmark to confirm the Sender Signature. You may want to check the Spam folder if you don't see it in your main inbox.

Back in your Amplified dashboard, click the refresh status button or refresh the page.

Question 2

Set up DKIM authentication

Accepted Answer

DKIM (DomainKeys Identified Mail) is a standard protocol that verifies that the email received was indeed authorized and sent from a specific domain. It avoids the falsification of emails.

This article walks you through the steps to set it up correctly.

To add and verify your custom email address, check out this quick guide first.

Adding DKIM Records

Popular DNS providers

DKIM Records

Once you've added your custom email, move to the Email Verification tab.

On this page, you'll find the values that must be added to your DNS provider. Here's an example of the records you will see:

Head to your DNS provider and complete the verification by adding the values you were given in the designated space.

Each hosting service has its own settings, but the process will always be the same.

Add a new record and select TXT as the type.

Copy and paste the hostname without the part of your domain. Then copy-paste the cryptographic value. This key is unique and secret.

Most Used DNS Providers

Don't remember who your DNS provider is? You can easily search here.

[Namecheap](https://ww

Question 3

SMS Marketing

Accepted Answer

Here at Amplified, part of our mission is to help you create meaningful campaigns that drive a positive engagement between you and your customers… and we've simplified the process with fun templates and effective flows.

For SMS notifications, we've partnered with Twilio, a communications platform that powers SMS notifications for some of the world's largest and most iconic brands such as Uber, Netflix, and many more. By using Twilio through Amplified, you get to enjoy the same high-powered deliverability and reliability that Twilio is well known for.

» To start delivering SMS notifications to your customers, create a Twilio account. You must upgrade by adding your payment information in order to send SMS notifications.

» Back in your Amplified dashboard, go to the SMS verification tab within Settings and paste the tokens that you were given on Twilio:

» You will be given a Twilio phone number. This must be added in your Amplified dashboard as well.

Save changes and you're almost there!

We recommend taking a moment to review SMS settings and determine quiet hours, opt-out

Question 4

Customer Tags in Amplified

Accepted Answer

Tags help you categorize your contact list and make it easier to create segments.

Here on Amplified, you will find two types of tags in your Contact List.

Shopify Tags

These are synced from your Shopify account. Tags in Shopify allow you to organize search results for customers. To learn more, visit this article in the Shopify Help Center

These tags can only be modified within your Shopify Account and it will sync again on Amplified.

Amplified Tags

These are tags that you manually added to customers in your Amplified dashboard. These tags can be modified anytime.

Question 5

Add to Cart Popup

Accepted Answer

Many users visit your site and then leave without a trace. Standard abandoned cart emails can only work if the customer reached the checkout page and begins to fill out their contact information. But if someone were to abandon their purchase before entering the checkout, Amplified's Add to Cart Popup can capture the email to send a reminder to complete the purchase later.

The Add to Cart Popup is a small window that will be displayed after someone adds an item to the cart. Here's the preview:

From the top menu, select "Tools" and then "Add to Cart Popup" under Built-In Tools.

Simply click the "Enabled" toggle and Save Changes to activate this tool. You can also choose to customize the color and the text before saving.

Once you have enabled the Add to Cart Popup, it will be automatically detected and displayed. You can test it by adding an item to the cart while using an incognito window.

Question 6

SMS Compliance: Texting Laws and Rules

Accepted Answer

To send SMS notifications, companies are required to provide transparency about who is sending the texts and what type of content they're delivering.

On the other hand, users must ensure that the recipients provide consent for that interaction.

Since we've partnered with Twilio, we must adhere to their compliance guidelines and best practices as indicated here:

> SMS Compliance and A2P 10DLC in the US

> Twilio and GDPR

Additional Information

Twilio Regulatory Guidelines by Country

Guide to U.S. SMS Compliance

Obtaining consent in Shopify

From your Shopify Admin, navigate to Settings > Checkout.

Scroll down or search for "Consent for Marketing" and check the box for SMS Marketing.

By doing this, Shopify will include an additional opt-in section in the Checkout

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